How to make money with your blog? How to monetize your content?

 

How to make money with your blog: Content Marketing and monetization platforms.

To make your website profitable you need 2 key principles: consistency and strategy. The first is up to you. We will help you with the second through Content Marketing…

Making money with a website requires a considerable investment in time and resources. You may wonder why it is still so difficult to make money when there are so many monetization tools in the digital market. The answer is simple: because of the competition. It is true that the options to start an online business and leverage it are greater now, but there is currently much more content trying to rank in search engines for the same keywords.

You should know that to monetize your blog you need to have 2 key foundations: consistency and strategy. While the first depends on you and your willingness, regarding the second we can help you with this guide to content marketing platforms to monetize your blog.

The best Content Marketing platforms

Content Marketing is a whole universe within Digital Marketing. You may have thought that it is simply about opening a blog and writing whatever you want, but in reality, it is much more than that.

There are two ways to do content marketing. The first is to publish attractive content on your website for your audience, in which you can position yourself as an expert, informing and giving valuable advice. To do this you only need to open a blog on free platforms such as Blogger, Tumblr, Obolog, Medium and, the most popular of all, WordPress.

The second Content Marketing technique is much more effective, since, instead of focusing on publishing content in a unidirectional manner, as most bloggers do, you use different platforms to find out the specific information that would need to be written to captivate your target reader, and different tools to ensure that said information is seen by as many interested people as possible.

We will focus precisely on this second tactic, discussing some of the most complete Content Marketing tools.

• Coobis: Allows brands and marketing agencies to develop a content and influencer strategy, by hiring publications in relevant media that link to your website, and mentions in social media accounts related to the niche that bring quality traffic to your project. In this way, the reach of your content is much greater, and search engines value your authority as a professional in the field, helping you climb positions in search results.
• Scribble Live: Helps brands manage and create valuable content for their audiences. Scribble Live specializes in content planning, creation, and distribution.
• BuzzSumo: The most widely used tool for creating new content. Brands can use this tool to find out which content and topics in their niche offer the greatest engagement to their target audience.
• Curated : Through a study of brand preferences, it enables the creation of specialized content for niches and highly segmented audiences.

Monetization tools

                                                                        As for monetization methods, there is a whole host of alternatives to Google AdSense which is the most widely used advertising provider in the world, and which, despite being a passive and safe option, does not generate enough profits to be the only source of income for your website. Let's look at other possibilities:

• Amazon Associates: This tool is perfect for bloggers who talk about products. Through their comprehensive affiliate program, publishers can earn commissions for every conversion that comes from their website.
• Infolinks: Allows you to monetize through advertising links on keywords relevant to articles.
• Media.net Yahoo Bing Contextual Ads: A Google Adsense equivalent that offers relevant, non-intrusive ads. The perfect substitute if your website is not accepted by Google staff, or deals with topics considered sensitive by them.
• Coobis: This platform, in addition to allowing you to reach your strategic audience, allows you to monetize your web project in different ways: publishing articles with links to third-party websites, making paid mentions on your social media accounts, writing articles on request, and carrying out multi-channel dissemination campaigns.

We hope that this article has helped you to draw up a master plan that will allow you to make money with your project. If so, now there is only one thing to do: work tirelessly until you achieve it.

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